Week 4 Post 2: Target Audience for Crafting Melodies Brewery

This blog is being made in order to consider what target audience will be explored when starting the fictitious business, Crafting Melodies brewery.

The target audience for this business will be people who enjoy music due to the live performances the company will have. Artists who would like the opportunity to get more known or would like practice performing on a stage. Fans of the artist who will be given the opportunity to perform at the brewery. Any one 21 + that enjoys craft beers. People who enjoy a variety of different beers in tap. Millennials who want a place to hang out with friends. My demographic will most like be males because according to the article "Shifting Demographics Among Craft Drinkers", they are the ones that tend to drink the most consistently throughout the years. Although the same article states that data from a 2015 Harris poll found that most craft drinkers are white, I will try to keep it as diverse as possible by having different kinds of music to attract all sorts of people.

In conclusion since most of my audience will be young, I will need to create a social media presence to have more people be exposed to the business. I will definitely have some heavy competition since there is well established breweries all over San Diego. The only thing that will make my business any different will definitely be the live performances and relaxing vibe from the aesthetics.