Engir's CSIT 155 - Fall 2020 Class Blog

     I only use Facebook for our current project so I personally do not see the ads all too often on their; however, I do use YouTube constantly to watch videos and they just recently added multiple ads to their platform. Usually when it comes to any ads what draws me in is whether or not it applies to anything I am currently focusing on. For example I remember looking into financial stability videos and seeing an ad that had to do with a course on how to start a business. I actually remember staying and watching the whole video although I did not take the classes they offered. I have noticed I generally do not get caught in to many ad videos unless they start with a "call to action" in improving one self either than that I do feel like all the ads are annoying and keep me from finishing the task or video I am on.     Then there is traditional ads such as the ones you see on newspapers, magazines billboards, etc. I personally feel that social media ads are way more effective

 An additional marketing tool that could help my business grow would be Twitter because I could use it to connect with my customers. I could integrate twitter into my business model by using it as a way to show the different craft beers that will be coming to Crafting Melodies brewery. Twitter could also be used to show new events that will be coming to the brewery as well.

 This is my first time using a email newsletter so it was nice to read up on how to be effective when sending one out. I believe in order to be effective when sending one out from my business I should focus on only sending one once a week. The information my newsletter could provide would be mostly be sales but I could also use them to educate my customers on what goes into making a good crafted beer. Ideas for Newsletter: Promote new local music since I would want to support local artists. Promote new beers that are joining our menu in order to keep our customers guessing. Refer a Friend and get a Sticker to try to get more people to join the newsletter. Events that are going to be taking place for holidays to get more people to come spend the holidays with us. Frequently asked questions and feedback so our customers have all their questions answered and are able to give us advice on what they would like to see. Blogs I Commented on: Bertha Alvarez - Rad Math Tutoring Kelly Zimbelmann