Black Plague Brewing https://blackplaguebrewing.com Black Plague Brewing is a local brewery located in Oceanside, CA. Founded in 2015 by Jordan Hoffart and Jarred Doss they first opened their doors in June 2017; they are the newest brewery business on this list. Black Plague Brewing's vision is to bring "misfits...rule-breakers...nonconformist...and people who follow their true passion" together over delicious beer. Black Plague uses the following social media accounts Facebook, Twitter, Linkdin, Instagram and Youtube. Belching Beaver Brewery https://belchingbeaver.com Belching Beaver is another local brewery; however, unlike Black Plague they have more than one location. Established in 2012 by Thomas Vogel, Dave Mobley, and brewmaster Troy Smith, this business began with a milk stout and slowly progressed into creating different products such as IPA's. All their locations are kid and dog friendly. Belching Beaver uses the following social media accounts Facebook, Twi
On week 5 we used website design to compare two similar businesses in order to find differences in their target audience. Subway: The moment you open their website Subway greets you with their current promotion "IT'S FOOTLONG SEASON". The website is very organized and is easy to navigate, you can also see the color scheme they went for was their company colors, yellow and green. At the moment it is very apparent that the target demographic they are going for is all the football lovers. The reason I believe this is because Subway website has a poster also stating they are "The official sandwich sponsor of the NFL" after their first add. They also want to appeal to citizens who want to support a business that started in the USA. On their about us page they start by showing a caption saying, they "started small in the USA". They also seem to want to appeal to environmentalist by adding a link on how they as a company is currently "Making Change&
Two features that would be the most beneficial for my business would have to be the Track your Goals and Audience report features. The reason Track your Goals feature would benefit my business is because I would be able to track each time a user completes a desired goal such as RSVP for a event I am holding or when a specific beer gets viewed more than others. The audience reports feature would help me understand the audience I am attracting and be able to intrigue that audience though direct advertising of events. My Facebook page does not have enough likes so I decided to review what is found from looking at the Facebook analytics for Aztec brewing company. This data is for November 2020 and we can see the posts engagements and page likes by people who are viewing your page. Unfortunately due to Covid-19 there is a drop in people reached due to Aztec brewing company having to be closed. We can also see most people are viewing this brewery through their phones and not on their compute
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